PROCESS VISUAL

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PROCESS VISUAL: DEVELOPMENT OF A CORPORATE IDENTITY

Wolfgang Schmittel

Zürich: ABC Verlag, 1978. First edition. Text in German, French, and English. Square quarto. Glazed printed boards. Black backstrip. 204 pp. Fully illustrated in color and black and white. A remarkably well-preserved copy.  Interior unmarked and very clean. Out-of-print. 

10.25 x 10 hardcover book with 204 pages and over 200 color and black and white text illustrations. From the publisher: “The present book informs us about the development of trade signs and above all about six projects for a unanimous Corporate Identity. It describes the creative process and the proceedings during the development phase leading up to the final results.”